{"id":7586,"date":"2023-05-23T12:36:06","date_gmt":"2023-05-23T17:36:06","guid":{"rendered":"https:\/\/musicassent.com\/?p=7586"},"modified":"2023-05-23T12:36:12","modified_gmt":"2023-05-23T17:36:12","slug":"universal-partners-with-startup-endel-to-create-ai-generated-music","status":"publish","type":"post","link":"https:\/\/musicassent.com\/universal-partners-with-startup-endel-to-create-ai-generated-music\/","title":{"rendered":"UNIVERSAL PARTNERS WITH STARTUP &#8216;ENDEL&#8217; TO CREATE \u2018AI-GENERATED MUSIC"},"content":{"rendered":"\n<p>UNIVERSAL PARTNERS WITH GENERATIVE AI STARTUP ENDEL TO CREATE \u2018AI-POWERED, ARTIST-DRIVEN FUNCTIONAL MUSIC\u2019 <\/p>\n\n\n\n<iframe src=\"\/\/rcm-na.amazon-adsystem.com\/e\/cm?o=1&#038;p=48&#038;l=ur1&#038;category=amz_music&#038;banner=031ACJH7WZWP584DQ282&#038;f=ifr&#038;linkID=410438912cf21762124001712905174a&#038;t=musicassent00-20&#038;tracking_id=musicassent00-20\" width=\"728\" height=\"90\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/universal-music-group\/\">Universal Music Group<\/a>&nbsp;(UMG) has entered into \u201ca first-of-its-kind strategic relationship\u201d with generative AI sound wellness startup Endel to create what they call \u201cAI-powered, artist-driven functional music\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.amazon.com\/dp\/B096BHLJ7V?th=1&amp;linkCode=li3&amp;tag=musicassent00-20&amp;linkId=40f8ba097b6ffd22301a77405fab5084&amp;language=en_US&amp;ref_=as_li_ss_il\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/ws-na.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&amp;ASIN=B096BHLJ7V&amp;Format=_SL250_&amp;ID=AsinImage&amp;MarketPlace=US&amp;ServiceVersion=20070822&amp;WS=1&amp;tag=musicassent00-20&amp;language=en_US\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\">Gifts For Dad &#8211; Father&#8217;s Day is June 18, 2023.<\/figcaption><\/figure>\n\n\n\n<p>According to Endel, so-called functional music (e.g. music for sleep, running, relaxation etc) \u201crepresents one of the largest sub-categories of music listening worldwide, encompassing an estimated 15 billion streams a month across all music platforms\u201d.<\/p>\n\n\n\n<p>Under this \u201cgroundbreaking\u201d agreement, the two companies will use Endel\u2019s proprietary AI technology to let UMG artists \u201creimagine\u201d their music and create \u201cscience-backed soundscapes designed to enhance listeners\u2019 wellness\u201d using both new music and new versions of catalog music.<\/p>\n\n\n\n<iframe src=\"\/\/rcm-na.amazon-adsystem.com\/e\/cm?o=1&#038;p=21&#038;l=ur1&#038;category=amz_music&#038;banner=1852R7870VCG6MJH55R2&#038;f=ifr&#038;linkID=5f5f32f5f0562c29450fb50347bbb465&#038;t=musicassent00-20&#038;tracking_id=musicassent00-20\" width=\"125\" height=\"125\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation\"><\/iframe>\n\n\n\n<p>It uses personal inputs from the user\u2019s movement, time of day, weather, heart rate, location, and other factors to produce personalized soundscapes.<\/p>\n\n\n\n<p>Today\u2019s announcement of the agreement also follows\u00a0Amazon Music\u00a0playlist partnership\u00a0with Endel back in February.<\/p>\n\n\n\n<p>This article was first published on <a href=\"https:\/\/www.musicbusinessworldwide.com\/universal-inks-deal-with-generative-ai-startup-endel-to-create-ai-powered-artist-driven-functional-music\/\" title=\"\">MusicBusinessWorldwide.com <\/a>Click HERE for further information. <\/p>\n\n\n\n<iframe src=\"\/\/rcm-na.amazon-adsystem.com\/e\/cm?o=1&#038;p=48&#038;l=ur1&#038;category=amz_music&#038;banner=031ACJH7WZWP584DQ282&#038;f=ifr&#038;linkID=410438912cf21762124001712905174a&#038;t=musicassent00-20&#038;tracking_id=musicassent00-20\" width=\"728\" height=\"90\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>UNIVERSAL PARTNERS WITH GENERATIVE AI STARTUP ENDEL TO CREATE \u2018AI-POWERED, ARTIST-DRIVEN FUNCTIONAL MUSIC\u2019 Universal Music<\/p>\n","protected":false},"author":1,"featured_media":7587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[1354,1356,213,62,1357,1355],"class_list":["post-7586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-assent","tag-ai-generated-music","tag-endel","tag-global-music-news","tag-music-news","tag-music-start-up","tag-universal-music"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"thumbnail":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1-150x150.webp",150,150,true],"medium":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1-300x300.webp",300,300,true],"medium_large":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"large":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"1536x1536":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"2048x2048":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"chromenews-featured":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"chromenews-large":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1.webp",418,418,false],"chromenews-medium":["https:\/\/musicassent.com\/wp-content\/uploads\/2023\/05\/68851-Endel_20CEO_20Oleg_20by_20Vika_20Bogorodskaya_20_2_-e1679601956841-418x418-1-418x410.webp",418,410,true]},"author_info":{"info":["Bella Starr"]},"category_info":"<a href=\"https:\/\/musicassent.com\/Music\/music-assent\/\" rel=\"category 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